The trade agreement is a first step to make Ecuador look attractive for European investment, but will not work in isolation. It is necessary to make changes in the business environment taking into account the needs of international investors who seek a new market.
When a multinational seeks to invest abroad it has several motivations: to ensure the availability of natural resources, access to local or regional markets, search for strategic assets or efficiency to capture export markets.
In this process we enter a competition with other countries in the region, particularly Colombia and Peru. Considerable criteria are: market size, stability in the economic, political and social environment, ease to do business, quality of infrastructure and basic services, availability of professionals and low levels of corruption.