After consolidating as the largest chain of coffee shops in the local market, the company from Guayaquil, Sweet and Coffee, is prepared for internationalization.
The company plans to introduce its product in Chilean stores from September of this year. It will do it with its own brand. Enrique Leon, marketing manager of the firm, says that the goal is to become an important chain of South Americ0a and thus be the representatives of Ecuador´s quality coffee.
“We will start by offering three types of coffee to go. One for each region of Ecuador´s mainland: Coast, Highlands and Amazon. Later we hope to have a coffee, according to our standard, which comes from the Insular region. ” The whole grain, he explains, is of the arabica wash variety. To this, the soluble coffee in Spray and lyophilized presentation will be also incorporated. “With this we want to cross borders as a brand and not just stay like a cafeteria. W also want to be the brand that offers a quality seal, to support the spectacular production of coffee that as a nation we have today. “