Four axes of business opportunities were highlighted in dialogue on the Reinventa Ecuador project

Ecosystem services, nutritious feeding and remote monitoring of patients are some of the business opportunities that accelerated with the COVID-19 pandemic, according to Matilde Mordt , representative of the United Nations Development Program in Ecuador.

Four axes of business opportunities were highlighted in dialogue on the Reinventa Ecuador project

“This crisis of COVID-19 leads to the need to change development models and there is a transformation of companies at both the social and environmental levels,” he said.

Mordt cited the 2017 Better Business, Better World study that lists four aspects of job opportunities focused on cities, health, energy and food, and agriculture. For example, green public transport system, electric vehicles, reduction of food waste and nutritious food at low cost.

He said the challenge is to move from a traditional idea to an incorporated one.

Mordt was part of the first round table of the Reinventa Ecuador initiative, of the Alliance for Entrepreneurship and Innovation (AEI).

Also participating was David Bermeo , cofounder and CEO of Terrafértil, who spoke about these new scenarios and highlighted the trend of consuming healthy foods.

“We see a trend towards the consumption of healthy products and based on that to seek value. Many times I hear giving added value to raw materials or we have to transform what Ecuador gives us, I think that is correct, but the greatest added value is in the brands, in the promise they give to the consumer, ”he indicated.

The Reinventa Ecuador initiative carries out a project to receive ideas; Currently 100 people are participating for three challenges : ideas that generate $ 5 billion, technical proposals and being part of the team implementing the solution. (I)