There has been no official word on Google yet, but several important tech websites have reported on the new feature.
After weeks of the major improvement Google released as ‘Google Instant’, where users can watch the results of their search just by typing the words they want to search, without hitting ‘Enter’, a brand new feature, which a lot of users might find very helpful, is being tested by Google at the moment, and experts have affirmed the solution could be very revolutionary for online marketing campaigns.
Google is offering a full page preview of each result that appears when users search for something. When a user hovers over any search result with the mouse cursor, the result becomes blue and then an image of the website should appear on a special pane on the right hand side of the screen. The preview is currently showing not only the website, but also the specific text on the site that is related to what the user searched online because text related to the search appears highlighted. This, of course, gives a deeper insight on what the site is about, extending the meta-description of the site in the Search results. Chances of this preview feature being available for all users of Google in the future are still being tested.
As the feature’s being tested, however, Google is cutting some words from their new instant results. Google does this, apparently, because they want to prevent any user of actually watching the content of a website that might actually have unacceptable content. However, experts affirm that chances of publishers also complaining about unacceptable content are also present, and that’s an issue Google’s going to have to work on.
According to experts, if the feature is fully adopted by Google, it will be revolutionary. ” it will significantly affect the way in which both online marketing and the subset of search engine optimisation is carried out.” affirms the site Online Media Direct LTD.
“Marketers will have to think about which areas of text are most likely to be highlighted by the preview feature and will also have to ensure that the design of a page lends itself well to a smaller preview image. If the feature becomes part of Google’s results, it will have an impact on both search engine optimisation and online marketing, to help determine which pieces of text are highlighted and optimising a page for being previewed in a smaller format, respectively.” the site adds.
The negative part, however, is that the right-hand side of the screen is currently destined to the ads section on the main Search Results site of Google, which means a lot of people who are curretly publishing ads in Google, will most likely complain. In addition, only search results are receiving previews, since there are no previews on ads.