In late 2014, the Guayaquil company Sumesa and Herbalife signed an alliance to release a first batch of products during the first quarter of this year.
Sumesa began the process of domestic production of Herbal Aloe Concentrate, one of the products of the company. The project represents an investment of $ 200,000 to produce the concentrate, which will be released on the market through Herbalife independent partners, announced this company to daily Expreso.
“80% of the component of this product will be domestically produced and only the extract will be imported. Herbalife imported 2.7 million in the aloe drink, and the project aims to replace 80% of this figure,” it was reported.
The average monthly consumption of this product is 25,000 units, so that production would cover that amount. The local production time is indefinite, “since we have seen a positive alternative to produce locally in order to contribute with local development and reward the trade balance.”