The Internal Revenue Service (SRI) has also detailed the tax obligations that influencers must comply with.
Referential image of an event on digitization, in July 2022.
The Internal Revenue Service (SRI) established that influencers, people who generate income on social networks, must pay taxes as of 2023.
There are four activities on which influencers must declare taxes, such as value added (VAT) and income (IR), when receiving local or foreign income:
Advertisements
For showing or promoting brand products or services on their social networks.
Own advertising
When people insert advertising commercials into the content they create and share on their social media accounts.
Network Advertising
When they achieve a number of followers and authorize digital platforms to place advertising on their content.
Paid content
When they receive money from their followers who access exclusive content.
The director of the SRI, Francisco Briones, said that the institution will carry out surprise checks to identify those who are generating income from their activities on social networks and do not declare taxes.
The SRI already has a registry of 500 influencers on whom it has put its magnifying glass, so that they pay taxes according to their income.
Obligations of influencers
The SRI also details the tax obligations that influencers must comply with.
The first is to register in the Single Taxpayer Registry as natural persons who are dedicated to activities of creation, edition, production and dissemination of content on social networks. It is about economic activity R90000206. The process can be done in person or virtually.
The second is to issue electronic invoices when they provide their services.
Then they must declare their taxes depending on the tax regime to which each influencer belongs, either General or Simplified Tax (Rimpe).
That depends on the size of your annual income:
- RIMPE-popular business: Up to USD 20,000.
- RIMPE-entrepreneur: Between USD 20,001 and USD 300,000.
- General Regime: Over USD 300,000.
Finally, they must pay their taxes in Online Services on the SRI website
