In the 1980s and 1990s, if a bank had the most modern facilities it was a good sign of status and economic growth, things have changed now. Today, those who aspire to have a good bank no longer think about having better facilities, but having a better connectivity with the clients,” said Efrain Vieira, president of Banco Pacífico, during the Smart Pacifico presentation, an application they expect it attracts more customers. “We currently have 1’800,000 clients, but the goal is to reach the 2 million clients.”
Vieira said that this trend is also followed by countries at the regional level. He cited as an example the recent opening of the Original de Brasil bank, whose service is offered only through digital platforms and not in offices.
In recent years, a more widespread use of the Internet and electronic devices has forced the banking sector to rethink the way in which services are offered. This is the case of Produbanco, since this year the bank has been promoting the use of its Be account, a digital tool that allows its clients to open bank accounts with no initial balance, and to make transactions 24 hours a day, 365 days a year. A similar proposal is Smart Pacifico, of the Pacific Bank, launched last Monday (I).