Electronic commerce grew in Ecuador as a result of the pandemic. According to data from the National Institute of Statistics and Censuses (INEC), in 2018 25% of the businesses in the country made online sales; while in 2020 they reach 80%.
In the midst of a health emergency, social distancing must be maintained to avoid contagions and electronic commerce offers several advantages: it is not necessary to travel, there is no time pressure and the products arrive at the door of the house.
Diego Bejarano, commercial director of the Guayaquil Chamber of Commerce, assures that support for this type of transaction allows many businesses to reactivate, which is why they promote the so-called cyber Monday. The first edition of 2020 was held on June 15 with the presence of 36 different businesses. “More than 100,000 visits were registered on the website and we received visits from different countries and provinces,” said Bejarano.
The second Cyber Monday of this year will be held on September 14 with a higher number of linked ventures.
For Christian Espinosa, director of Digital Coverage, security is very important when buying online; that is why he recommends doing a preliminary investigation. “Check that the business has a physical location or other ways of contacting suppliers. Also check the references of other users to know how was their shopping experience and if they followed up on their complaints.
The expert in digital strategies adds that for the purchase to be successful, it must be verified that the page has the security lock and that the means of payment are reliable. In Ecuador they are available: PayPal, Payments or PayPhone, which guarantee that credit card information will not be leaked.
Those interested in this edition of cyber Monday promoted by the Guayaquil Chamber of Commerce can now register on the website to receive all the information about the event. (I)