Rafael Correa, the Latin American President with more ‘positive mentions’ on the network according to report
The Mexican Enrique Peña Nieto is the Latin American President “who is more spoken about on the network”, although it is the Ecuadorian Rafael Correa who has more “positive mentions”, according to a report on the digital identity of 20 heads of State of the region reported today.
The study, prepared by the consultant of communication Llorente y Cuenca, reflects that the Brazilian Dilma Rousseff, is the President who receives a greater number of mentions about the capacity of leadership and “a better assessment”.
The research, in addition to the analysis of the conversation by networks (Google, Facebook, Youtube and Twitter) with BEO (Balance of expressions Online) methodology, also classifies mentions in the four dimensions that affects the reputation of a leader: leadership, influence, management and responsibility.