The Ecuadorian singer has always stood out as an entrepreneur, but not only in music, because for a few weeks he has been advertising an Ecuadorian coffee called Rico, suave, similar to his youth hits.
The novelty of Gerardo Mejía’s campaign from Guayaquil is that today he published a video on his social networks showing his genius by winking at his music.
In the details of his venture, it is explained that Gerardo, a pioneer of Latin American music and entrepreneur, was inspired by home to create this distinguished flavor. It is a collaboration with Ecuadorian farmers, harvesting beans in the valleys of the Andes, the rolling hills of Loja and the coastal province of El Oro. These farmers work with an organic coffee bean of the 100% Arabica variety.
The intense fragrance and floral aroma of this roasted coffee will warm the heart and enliven the senses. Rico Suave coffee offers a smooth and balanced body with hints of chocolate, brown sugar and toasted almonds, it is explained among other information about the product.
“Sit back, relax and drink the Rico Suave coffee and take life one sip at a time,” invites the rapper on his website.
Gerardo is promoting his Ecuadorian coffee for customers in the United States, although from his website it is possible to buy it online as well. (AND)