Valentine’s Day is a key date for small and medium businesses

The date of the first kiss or the day they met had a sky with a particular starry landscape.

Valentine’s Day is a key date for small and medium businesses

Estefanía Yaselga , 23, shows pictures of how the sky and the constellations of stars on dates like these, on pictures and keychains, especially for couples in love.

These are images taken by NASA telescopes or by the European Space Agency that became the best seller for Valentine’s Day in his business, says Yaselga, who created in 2018 this small signature of personalized gifts Be Present.

“Personalized gifts are always surprising and people are more willing to pay for something they know is unique,” ​​says the young woman.

Normally about 20 such paintings are sold per month, but only for this Valentine’s day 60 were sold.

The Day of Love and Friendship , celebrated today, is one of the dates that micro, small and medium-sized companies take advantage of to sell personalized products on demand.

“The smaller enterprises do not have serial production with large machinery or massive orders that limit them, they can adapt their production and are closer to their customers to listen to their needs,” said Wilson Mariño , a microenterprise teacher at the Andean University Simon Bolivar

Mooié, an artisanal chocolate shop that operates in the north of Quito, began working since September for the sales of this season. Billing triples in this celebration, says Rolland Jara , owner.

For this day, this place offers about 25 types of special products . Among the most sought after gifts in this store are the chocolates in which the name of the couple is written or any romantic phrase made by the client upon request.

Jara says that in September the packaging orders were made, in November the offer of flavors and presentations was planned and since January the orders of the institutional clients began to be received.

After Christmas, Valentine is the date with more orders in this company.

This entrepreneur says that, although special dates like this help increase revenue , undertaking chocolate in the local market is complicated.

“Ecuadorians are not good consumers of chocolate,” he says. Choosing the best quality cocoa and developing products with flavors that are renewed every year allows your business to differentiate and grow.

In the commercial centers of Quito and Guayaquil , red balloons and garlands placed in the entrances of the premises set the spaces according to the date. These places are also the showcase of these small businesses.
Vinilize you is one of them.

This venture has an island in the Policentro (Guayaquil). On their hangers there are pink and white heart-shaped vinyls.

Daniela Muñoz and Édgar Garabi offer these customized products to decorate walls. And they have cups, thermos and photo collage . In February they register 30% more sales compared to other months.

Steven Lascano , owner of Solaz, in Guayaquil, said that the time is ideal for MSMEs because it doubles the influx of customers. He has been selling straw toquilla and rice fiber hats with hand-painted designs for four years. Since February 1 and yesterday, the business has already sold 250 units , double what was achieved last month.

Custom covers and sweaters are other alternatives in this segment. Creaciones Abigail , sells these stamped products with photos of friends or couples . The value depends on the size and design.

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