Creativity and instinct are skills that stand out today and tomorrow at the Lions Edit 2017, a meeting that brings together national and international speakers.
Daily El Universo is the official representative of Cannes Lions in Ecuador, an event that focuses on raising the potential of business through cases that have caused impact, attention, and results.
What exactly is Lions Edit Ecuador? “It’s a short version of the Cannes Lions festival in Guayaquil. These short versions are made in several countries worldwide so that people who can not attend the Cannes Festival held every June can have a close experience of the festival. Participants are exposed to an immense amount of information, knowledge, strategies, creativity, innovation from various sources,” says Melissa Uscocovich, spokesperson for the event that this year is held in the Espíritu Santo University (UEES). (I)