Fashion blogs, a link between creators and the public

Posted On 07 Jul 2015

Lifestyle Kiki and Front Row are two blogs of Ecuadorian fashion internationally recognized for their diffusion and content about local proposals.

Stephanie Cardona directs Lifestyle Kiki, she has witnessed the boom in fashion blogs and says that the goal is to be able to make a job as a whole to boost this industry in Ecuador and convince Ecuadorians they can decorate the dress them with their proposals.

Cristina Maag, creator of Front Row, the Ecuadorian “fashion blogger” is crucial because they not only inform, but create a link between the public and the creators, which is essential for sales and marketing of the products.

In their blogs they not only show pictures of their clothes, they also make their own productions involving up to 10 people, in order to get fashion pictures of excellent quality.