The Brazilian firm plans to open 20 stores in Ecuador in the next five years. Two of them will open in 2023.
Jorge Bischoff store, brand from Brazil, in the Cumbayá Valley, on April 12, 2023
The Jorge Bischoff brand, from Brazil, opened a store in the Cumbayá Valley, in Ecuador, on April 12, 2023.
This is the second location of the Brazilian company. The first one opened in the north center of Quito 10 months ago.
The firm’s plan is to open another 20 stores in the country in the next five years. In 2023, at least two of them will open.
“We are evaluating the country, but we are targeting Guayaquil”, says Brun Schleder, representative of the brand in Ecuador.
In addition, the company will enable the delivery of products at home in Ecuador, starting in the second half of 2023.
The brand plans to invest USD 500,000 in 2023 and plans to double its capital injection in the next two years.
The brand’s product portfolio is made up of footwear, handbags and accessories for women and men, details Jorge Bischoff, founder of the company. The prices of the items in Ecuador range between USD 100 and USD 350.
In Brazil, the country of origin, the company has 64 stores, while in the world there are 120 stores.
Other brands from Brazil, Uruguay, Turkey and the United States have arrived in Ecuador in recent months. The list includes Usaflex, BAS, Under Armour, H&M, Old Navy, American Eagle, Vans, LC Waikiki, Victoria’s Secret and Bath and Body Works.
Foreign companies maintain that Ecuador is an interesting market for trade due to a series of factors, including the dollar.
