Posted On 07 Jul 2017
Ecuador wants to become a “true tourist power,” as the country aspires to receive as many tourists as its inhabitants “in an intelligent and responsible way,” according to Tourism Minister Enrique Ponce de León. “I hope that my country has a 1×1 (16 million tourists per 16 million inhabitants), but the promotion has to be” intelligent,” said Ponce de León during his visit to Madrid, his first destination as a minister.
“We can not, under the guise of submitting statistics, mistreat what is true wealth. This must be sustainable “he concluded. Ecuador, with a great patrimonial and natural wealth recognized by Unesco, received last year 1.5 million tourists.
The Ecuadorian Tourism Minister, who until last May was director of one of the main hotel chains of the country, emphasized the importance of the collaboration of the public sector with the private sector. (I)