In Guayaquil, the 8th edition of eCommerce Day Ecuador was held at the Hilton Guayaquil Hotel. Event that brings together the greatest experts in electronic commerce worldwide.
In the framework of eCommerce Day, the Observatory of Electronic Commerce of the Espíritu Santo University (UEES), presented preliminary results of the Second Electronic Commerce Study of Ecuador.
It was reported that between 2017 and 2018 the commercial transactions by this route increased from $ 800 million to $ 1,000 million, a growth of 20%. Figures that denote trust in users.
Leonardo Ottati, Director of the Ecuadorian Chamber of Electronic Commerce (CECE), said that the results are very flattering. The market is maturing and has evolved. “Previously, it was believed that electronic products were the most sold, and the preliminary study report shows that what is most bought in Ecuador is fashion.”
Silvana María Dakduk Valle, Associate Researcher at the UEES, explained that the largest group of buyers are people between 18 and 35 years old. “If we separate them by gender, we show that women tend to buy more personal goods and men tend to buy personal goods, especially electronic items.”
The Minister of Foreign Trade and Investment, Pablo Campana Saenz, was present at the opening of the event, in his speech he highlighted the digital tool http://e-ecuador.com, created with the support of ProEcaudor, to increase exports of Ecuadorian producers.
“When we talk about electronic commerce we talk about boosting the economy, generating employment,” he said. In the magazine Desde Cero of this Monday August 6, this topic will be deepened. (I)