Approximately 600 kilos of passion fruit, pitahaya and cucumber entered Russia and are being marketed on the hangers of Food City, one of the most important wholesale markets in that country.
The fruits, produced by the national company ORGANPIT, were exported through two air shipments made in February and March 2018, with the support of the ProEcuador Export and Investment Promotion Institute.
One particularity of the exported shipments is that the yellow pitahaya of the Palora variety is a fruit considered new among Russian consumers. According to figures from the Central Bank of Ecuador, in 2017 exports of pitahaya totaled 1,811 tons and reached a total of $ 11.91 million. While so far in 2018, 561 tons representing $ 3.49 million have been exported. (I)