With less than 24 hours uploaded in YouTube, the new video of Lady Gaga, “Applause”, already has over 7 million views.
“Applause” is the first single from her latest album Artpop. For several weeks the American artist unveiled the theme, accompanied by a video with the lyrics of the song.
In this video, Gaga looks more natural than other times, however she continues to draw attention with makeup, histrionic movements, wigs and costumes.
“Applause” was directed by Inez and Vinoodh. The first live performance of the song will be on August 25 at the MTV Video Music Awards 2013.