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The first Lions Edit Ecuador is being held
Posted On 04 Aug 2015
Image: El Universo
In Guayaquil takes place the first day of the Lions Edit Ecuador, the national version of the Cannes Lions festival, of France, an event that was organized by El Universo daily.
Abraham Quintana and Jose Aguilar of the Mexican agency Grey, winner of six lions in the last edition of the Cannes Lions, gave advice on how to produce a successful advertising piece based on the inner transformation of the agencies and the use of new technologies or social networks.
The Lions Edit Ecuador includes an exhibition of images of the winning pieces of Cannes Lions, which was mounted on the outside of the conference hall.
One of the attendees of the Lions Edit Ecuador, was Isabel Freire, Planning Director of the Creative Group Herrera, of Quito, who highlighted several concepts of Aguilar, such as the integration model the Mexican creative exposed to make an agency more productive and a winner.
