E-commerce, unlike many perspectives, is an opportunity for emerging markets to venture and generate employment. Latin America is at the gates of a ‘golden age’ in this branch.
Supermarkets on the walls of metro stations or robots ordering products in stores are some of the latest initiatives implemented in China. According to Porter Erisman, “the future of electronic commerce” is in the Asian country.
The author of Alibaba’s World, former vice-president of that company and film producer visited Ecuador in the framework of the EXMA conferences, a recognized Latin American marketing platform. In an interview with Daily El Telegrafo, he spoke about the opportunities for e-commerce growth in the country and motivated entrepreneurs not to stop venting into this economic activity.