• ENGLISH
  • ESPAÑOL
facebook
twitter
  • National>Entertainment
  • National>Local Economics
  • National>Local Politics
  • National>Society
  • National>Sports
BREAKING NEWS
By exporting shrimp, more than 80% of additional dollars entered Ecuador
Get to know the Tourist Routes in Ecuador
Rice, palm and sugar cane growers join the dialogue with Minister Bernardo Manzano
International banks project that Ecuador will grow between 4 and 4.5% in 2022
Ecuador surpasses Colombia and Peru in GDP growth, generated by the agreement with the European Union, according to the Bloc’s counselor
6% of Ecuadorians over 15 years of age do not know how to read or write
The gross profit reached $77.8 million, in the first quarter of 2022, of Banco del Pacífico, which “will be sold in a few weeks”
Updating the limits of the Brotherhood Marine Reserve was published in the Official Registry
Ecuador approves goals and IMF will transfer USD 1,700 million this year
52 Ecuadorian entrepreneurs land in Israel, cradle of innovation

Trademark for Amazonian products

Posted On 27 Mar 2018

Ecuadornews:

 

The National Agency for Health Regulation, Control and Surveillance (Arcsa) recognized Amazonian undertakings that had the support of the Ikiam Amazon Regional University for the preparation of their respective brands and management manuals. According to the Association of Ecuadorian Municipalities (AME), there were 323 projects.

Representatives from ventures such as Helados Amazónicos, Animal Rescue Center El Arca, Ahuano Warmis, Atur Waysa Wasi and Sumak Yaku received their brand manuals, with advice to position the products in the local and national markets.

The brochure shows the name and image of the entity or person, where each image was drawn up with the entrepreneur’s guidelines. In addition, there is data on the added value of the product and the target audience to which it is addressed, according to the AME.

Kléver Ron, regional president of the AME and mayor of Tena, stressed the importance of having the Ikiam Amazon Regional University as a benchmark of its own identity, so that “not only tourism and gastronomy are,” he said.

Miguel Dalgo, an entrepreneur of the Helados Amazónicos, said he hoped that his product would go beyond provincial and national limits because his ice creams, he remarked, are “unique, with a jungle flavor.”

“Having our own brand means that the citizens will already identify us and they will know that we are them,” added César Chalá, representative of the El Arca Animal Rescue Center.

Ulises Gutiérrez, representative of the Prefecture of Napo, estimated that the projects would contribute to the province becoming a regional power in biotrade. (I)

 

 

Source: https://www.eluniverso.com/noticias/2018/03/27/nota/6686569/marca-comercial-productos-amazonicos

About the Author
  • google-share
Previous Story

Universities propose eight changes

Next Story

GolTV will have Ecuadorian soccer television rights

SEARCH

LATEST NEWS

By exporting shrimp, more than 80% of additional dollars entered Ecuador

Posted On 17 May 2022

Get to know the Tourist Routes in Ecuador

Posted On 16 May 2022

Rice, palm and sugar cane growers join the dialogue with Minister Bernardo Manzano

Posted On 16 May 2022
Copyright © 2010 - 2019. All Rights Reserved. EcuadorTimes.net