In six months, Verónica Abad from Cuenca went from campaigning for the Mayor of Cuenca with the Amigo movement, to seeking the Vice Presidency together with Daniel Noboa in the second presidential round.
The pairing of the ADN alliance, made up of Daniel Noboa and Verónica Abad.
Verónica Abad replaced the pink suit that only six months ago she used to promote her candidacy for Mayor of Cuenca with the purple shirt that identifies her presidential candidate, Daniel Noboa, the surprise of these extraordinary elections.
On the night of August 20, the vice-presidential candidate received the results in Cuenca, wearing a bulletproof vest and surrounded by a group of followers who have accompanied her since she was a candidate for mayor of the Azuayan capital with the Amigo movement.
During the electoral campaign, the woman from Cuenca dedicated herself to traveling mainly through the southern part of the country to promote the proposal of the ADN alliance, the PID and Mover movements.
“Both Daniel and I have been politically prepared for decades and that is what is coming to light today,” said Abad after learning the official results.
But, who is the candidate that accompanies Daniel Noboa in the search for the Presidency?
An unknown face in politics
In February 2023, Verónica Abad was one of the unknown faces that jumped into the race for the Mayor of Cuenca, but the results were not favorable: she was seventh out of nine candidates.
In a 2019 post on his personal Facebook account, Abad describes himself like this:
“I am from the right, a classical liberal, believer in God, the Bible, defender of the individual, family, life, property, limited government, free enterprise and competitiveness, I love freedom and I dream of an Ecuador of order, of justice , of peace and truth, a free, republican and capitalist… And to a lot of honor damn it!”
In his attempt to make himself known among the voters, Abad offered that Cuenca “will roar again”, he toured the city in military-type cars, in which his supporters wore camouflage suits.
In the traditional parade of the Innocents, Abad dressed as the figure of Justice ; and she closed the campaign to the rhythm of the popular Italian song “Bella Ciao”, which was popularized in the Spanish series La Casa de Papel.
A “fusionist” policy
In her social media profile, Verónica Abad defines herself as a fusionist politician , a term used to describe the fusion of ideas, parties, and interests.
She defends “order, justice and freedom”, the same principles of the Liberal Forum of Latin America , of which Abad is the director in Ecuador.
It is a regional organization that promotes limited government, free markets and private property, according to its website.
Before dabbling in electoral races, Abad was linked to politics as a consultant, but has worked mainly in the business field as a consultant.
He has studies in Business Administration and a specialization in Neuroleadership and Neuromarketing. According to her resume, she studied political strategy in Germany and security, technology and innovation in Israel.
In addition, she is the founder of the Network of Women Directors and founder of the Ecuador Entrepreneur program.
