The discounts of Black Friday (Black Friday), which begins this November 29 throughout the country, extend to the virtual channels of physical stores.
In addition, some 80 brands in the country prepare exclusive offers for Cyber Monday that starts on December 2.
Expectations are high. These Christmas sales strategies also contribute to the promotion of the culture of electronic commerce in Ecuador.
David Zambonino, CenturyLink cybersecurity specialist in Ecuador, explains that currently the purchase decision is based on the feeling of comfort that the user obtains when purchasing a product.
“An experience that does not involve mobilization and that allows you to have all the information of the products and promotions with just one click,” make online shopping one of the first options of consumers. “
According to the Second Electronic Commerce Study of Ecuador, between 2017 and 2018 digital commercial transactions increased by 20%. That is, they went from $ 800 million to $ 1 billion.