With the phrase `All you need is Ecuador ‘, the Ministry of Tourism launched the tourism promotion campaign, which aims to turn the country into a destination of global concern.
This would be the last campaign of the former Minister, Vinicio Alvarado, who sadly said, during the presentation at the Center for Contemporary Art in Quito yesterday, that this is the first time that Ecuador is launching an internartional promotional campaign, and confirmed that on April 1, the rest of the official plan begins, in which 6 feet tall corporeal letters will be placed on 19 domestic and international cities.
The underlying theme of this operation, in which spots and billboards will be displayed, is `All you need is love ‘ by the British band The Beatles, for which the Ministry of Tourism bought a special license to use that song.
