`Fire´ Amazon’s new cell phone

This new device aims to compete directly against giants Apple and Samsung

`Fire Phone´ is the new smartphone launched by Amazon, the U.S. website renowned for internet shopping. This new device will compete directly against other tech giants: Apple and Samsung.

Jeff Bezos, founder of the company, during a presentation in Seattle, West of the United States unveiled the new device, which has as features an integrated camera with a resolution of 13 megapixels and a 2 GB memory, plus the feature to save photos for free.

In conjunction with this phone, Bezos introduced `Firefly,´ the new application, which with one button will recognize sounds and images online, so that the user can easily make purchases through the Amazon platform.