The chifles, appetizers and healthy products of the brands Wipala Snacks, Ecuamoringa, Chiflar Snacks and Cordon Green were released this August 10, 2021 at a stand of the German supermarket chain Famila.
The entry of these Ecuadorian products to the German market is the result of the participation of companies in promotional events organized by Pro Ecuador, said this entity, which is part of the Vice Ministry of Export and Investment Promotion. In addition to the management of the Commercial Office in Hamburg.
It is the first time that these brands enter this space in Germany, and they do so through the importer Beloso. Its executives indicated that they are healthy products with high nutritional value, that the German market likes gluten-free, vegan products and that they have a history.
The date to start the commercialization of these Ecuadorian products in the German supermarket was chosen for the Ecuadorian holidays, as a way to celebrate the country.
Currently, Pro Ecuador maintains open registrations for exporters of the banana and non-traditional fruit sector to participate in the virtual edition of the business macro-round to meet with international buyers interested in the Ecuadorian offer and that will take place from September 20 to 23. . (I)