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Government revises the All you need is Ecuador campaign
Posted On 28 Sep 2017
Ecuadornews:
Next month, the government would know the results of the All you need is Ecuador campaign, which began in the previous administration, before defining its international promotion strategy.
“We have not yet received the results that will allow us to determine the real impact of the campaign. We have to conscientiously and technically analyze if we can continue using it,” said the Minister of Tourism Enrique Ponce de León, when consulted on the new promotion abroad at the conference held yesterday on the occasion of the Tourism Day. (I)
