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Technology will guide the promotion of Ecuador
Posted On 17 Aug 2017
Ecuadornews:
Information on air fares worldwide, the search for tourist destinations, among other data, are part of the agreement signed between the Amadeus IT Group and the Ministry of Tourism (Mintur).
Tourism Minister Enrique Ponce de León said it yesterday when announcing the alliance in the capital. All the information provided by the Amadeus system to the public agency will serve to elaborate the strategic promotion of Ecuador abroad. The minister stressed that the agreement is the result of the joint work between the public and the private sector. “This platform (Amadeus) will inform us about the current trends, and thus, address our promotions in an intelligent way and to the different markets.”
The official also said that this alliance will be useful for studies of projection of the Country Brand abroad, and thus, convert Ecuador into a tourist power. “It will serve to promote Ecuador in the world, we are working for it,” said Gabriela D’Onofrio, manager of Amadeus in Ecuador, who explained the scope of the system in the world. (I)
Source: http://www.eltelegrafo.com.ec/
