For one year, Ana Luisa Vélez has contributed in the Universidad de Especialidades Espíritu Santo (UEES) with her marketing expertise acquired after 20 years of professional experience. And she does so with the mission of maintaining a unified communication between the public life and departments of the institution.
Vélez, a 41-year-old Guayaquil woman, said that this was the first challenge she experienced when she took over the marketing direction of the UEES.
“What we communicate is very important, how we say it; not only towards our public but also the communication that we give as spokesperson of the academic part, as a category A university,” she remarks. (I)