72% of buyers look for the brand Much Better Ecuador

The Corporation that promotes this distinctive seal will celebrate the Ecuadorian Pride Day on September 27. The certification guarantees the quality of the products and compliance with the law.

Transformation of raw materials into elaborated products, compliance with labor and tax laws, and high quality standards are the characteristics of the products that carry the “Much Better Ecuador” badge.

Currently, 514 companies have the certification that carries the three colors of the Ecuadorian flag.

The program is in effect 14 years ago and was created by Corporación Mucho Mejor Ecuador. This institution now promotes the Ecuadorian Pride Day “because it is necessary to change the perception of Ecuadorians about themselves,” says Mónica Malo, executive director, and “recognize national production.”

In this sense, the Corporation calls the production chambers, businessmen and the National Government to hold this day on September 27.

Quantitative studies of the organization show the good perception of the brand in the market. 88% of people who see the footprint believe that the products are of good quality and 91% feel proud. Likewise, 72% of customers look for and buy products with the footprint in supermarkets. “We have become the seal that represents the quality and equability of the products made in the country,” says Malo.

The companies that have the certification are in all sectors: manufacturing, traditional products, metalworking, software, insurers, hotels, among others. 25% is exporter.

One of the first companies that obtained the seal of “Much Better Ecuador” was Ponte Selva, which is dedicated to the development of piolas, yarns and textiles. “We have always bet on the national industry and the seal is the best alternative to identify ourselves,” said Mariela Guerini, industry sales manager who was born in 1963.

Ponte Selva employs 220 workers. Its raw material (cotton and polyester) is imported from the USA. and Asia and in Ecuador they process it and add added value.

Having the seal is a guarantee of high quality production, without chemical contaminants (lead for example) and in compliance with the country’s legislation. Your merchandise is sold in Ecuador and Colombia.

The textile sector is threatened by smuggling, which is why Guerini encourages consumers to support national production.

Another company that bears the mark of Ecuadorian quality is Franz Viegener (FV). For José Espinoza, marketing manager, the label “has to do with a sense of belonging. We are a proudly Ecuadorian factory and we believe it is important that the consumer knows. ”

85% of the taps and sanitary products that the firm makes is Ecuadorian. Their investments have focused on the substitution of imports from countries such as China.

Espinoza said that the annual audits that Corporación Mucho Mejor Ecuador performs allow them to improve their quality standards and maintain their credibility in the market.

The company employs 1,150 people (700 in plant and 350 commercial area). Its products are also exported to Latin America and the Caribbean.

Process and product guarantee

Obtaining the quality seal takes between 15 and 20 working days, once the company complies with all the recommendations issued by the Corporation.

The first review is by telephone to verify the minimum requirements. The next one is face-to-face. The renewal is annual or biannual, depending on whether the company is small, large or medium.

The products of Mucho Mejor Ecuador also have a guarantee to respond to customer complaints. Through the telephone line 1 800-Quality complaints are received and the products are replaced. Claims mean 7% per year against the number of brands. Although they are few, they help the audits to be stricter, concluded Mónica Malo

Source: https://www.eltelegrafo.com.ec/noticias/economia/4/compradores-marca-mucho-mejor-ecuador