BlackBerry tries to come back

Thorsten Heins

Thorsten Heins, RIM CEO, presented yesterday from New York (USA) the BlackBerry’s ace up its sleeve; the B10, in order to enter and compete in the market of smartphones.

As announced by Heins, BlackBerry offers two new phones, the Z10 with a tactile screen and the Q10 with a classic physical keyboard. They represent an improvement of the hardware to function with the operating system 10.

Among the news about the devices about their functioning, the best received was “the promise that these phones will not need to be reset to work in a proper way.”

Also, BlackBerry places value on  its double profile system named BlackBerry Balance. It makes possible for the users to separate personal and professional data. Thanks to an encrypted content, B10 terminals are supposed to guarantee the users’ security, which has always been a priority for the company.

Heins also presented the new unified messenger which allows access to e-mails, social networks and instantaneous messages in one only gesture. BlackBerry Messenger system (BBM) has been renovated and it’s now possible to share the device desktop with the video calls.

BlackBerry had to make a huge effort to attract the application developpers and now offers about 70.000 accessible applications. Among them the famous Skype, Amazon, Whatsapp and Angry Birds.

JBM