Two days before starting the massive purchases of late November known as Black Friday and Cyber Monday, which will be on 24 and 27 respectively, many Ecuadorians seek the best option to meet their needs in clothing, technology, footwear and even drinks or food.
The offer each year becomes more attractive with payment facilities such as payments from next year, months without interest; and if it is in cash at good prices and gifts. The key point is to choose, do I buy online or go to the store?
The experts in finance and economies say that both options are valid and that each one has its target, although without a doubt the trend is online.
Safe online purchase
Leonardo Ottati, director of the Ecuadorian Chamber of Electronic Commerce emphasizes that among the advantages of buying online is convenience, immediacy and economy.
The expert details that in the next days of offers buyers can connect with ease from the computer or cell phone and choose offers from the first hours of the day without having to move to a physical space but in their own home.
The other point in favor of online is immediacy; from quoting the cost of a product in the different sales pages to make your payment and subsequent coordination of the shipment.
Economizing is a key word in online shopping and this is why Ottati believes that in stores of this type you can buy more items and in a better way. He details that the lack of physical space, the payment of rent of premises and payment to their staff the cost of the product decreases and great deals are obtained especially in technology, tourism services, cosmetics, toys, appliances, educational services, among others.
“Wherever you want, at any time, there are many forms of payment and I can buy a lot more,” says Ottati.
Tips for online shopping
In online stores it is advisable to buy making sure they are on official sites; that there is a secure connection and that they are not public Wi-Fi; avoid entering the data of the card twice, in the event of payment failures, until we are sure that a charge has not been made on the card; avoid giving the complete data of the card, distrusting the prices too low and check the possibility of return, since the existence of this policy is a sign of confidence.
Shopping at a store
The “plus” of the stores are personalized attention and advice that are very important for a certain group of clients. At least in terms of clothing and footwear, many people prefer to try on their clothes and shoes before buying them, an option that is not available digitally, unless they ask for it and if they do not have the paperwork to change their size. .
Another point that stands out is the direct purchase, that is, the product is tested, it is canceled and it is taken directly home. This option is for those who want something instantly and do not want to wait days or weeks to have the product in their hands.
Experts also highlight that purchases in stores give the option to contests and raffles that shopping centers perform based on purchases made by customers in those specific days. (I)