“This is the biggest change on the domains from the creation of the dotcom, 26 years ago,” said Theo Hnarakis, director of Melbourne IT Digital Brand Services, a company that specializes in Internet services, based in California.
The deadline for applications is 90 days from January 12th, 2012, told the press the chief executive of ICANN, Rod Beckstrom. And the first approvals should be announced in late 2012, he said.
Some 120 firms have expressed interest in the program. According to experts, the first to implement these changes will be corporate giants like Apple, Toyota and BMW, which may be registered as “.apple”, “.toyota” and “.bmw.” (MS)