Among the activities carried out in the network, online purchases increased by 18% compared to 2017. The Cyber Mami will be carried out on April 25 and 26 with more than 100 companies.
Ecuador is located in the Top 5 network use in the region with 80% penetration, above Chile which has 78%. The estimated number of users is 13.5 million. This is indicated by the study Behavior of Non-Presential Transactions in Ecuador 2018, of the Espíritu Santo University, with the Ecuadorian Chamber of Electronic Commerce (CECE).
Online purchases grew by 18% compared to 2017. Leonardo Ottati, president of the CECE, said there is maturity in supply and demand. The Ecuadorian every day prefers to make purchases online due to the convenience offered by doing it from one place and safely. “The ecosystem is growing thanks to the presence of international brands such as Globo, Domicilios.com, Despegar.com, among others,” he said.
Jorge Luis Páez, country manager of Despegar Ecuador, believes that Ecuador’s penetration of 80% on the Internet places it very well in the Latin American avant-garde. Most people use it to check emails and social networks, there is still a need to grow in online transactions; “There is a huge potential to keep growing.” Security is very important, which is why Páez recommends buying in safe sites with recognized brands in the market and avoid using unknown wireless networks.
In 2018 Ecuador billed $ 1,000 million in local electronic commerce in all forms of payment. It is expected that in this 2019 it will be $ 1,200 “double-digit growth,” Ottati said.
Cyber Mami 2019
On April 25 and 26 more than 100 companies affiliated to the CECE will present their offers online at the Cyber Mami, an event held for the third time as part of Mother’s Day. Last year the Cyber Mami generated close to 200,000 visits, which represented approximately $ 7 million in two days. “For this year we expect to generate 350,000 visits, an estimated $ 15 million,” Ottati said.
Despegar.com will promote airline tickets to the United States, offer hotels with discounts and payment facilities. Etafashion has a wide product catalog, promotions in women’s, men’s and children’s clothing. Jefferson Malquin, Ecommerce chief of Etafashion, says that buying on digital channels is cheaper than at physical points.
Malquin stressed that the percentage of growth in transactions through digital channels in the retail theme of clothing purchases is 65% and 70%. Almacenes Tía, in order to be closer to customers, created in March 2018 Tia.com.ec. “The promotions are oriented to products with differentiated offer, they are not in the physical location”, explained Carlos Delgado, Ecommerce manager of Tía.
The growth of this supermarket to December 2018 was 16x that is 16 times more than what was sold in the first month. Tia´s contribution to electronic commerce is its average purchase value, which is quite low, which makes people bet on making their first shopping experience, she added.
De Prati presents its online shopping, which combines a complete range of fashion, home, beauty and technology products for the whole family, with online fashion content on the latest trends. “Through this reformed, solid and flexible platform, the online shopping experience of our customers will be optimized,” explains Jéssica Dávila, manager of Electronic Commerce at De Prati.
Otatti invites you to participate in the offers by entering the portal cybermami.com.ec. “Companies make a great sacrifice at the level of profitability in order to give the customer the best experience.” (I)