Ecuador will be at Cosmoprof, the largest cosmetics fair in Europe

Ecuador will repeat its presence this year at Cosmoprof, the largest cosmetics, aesthetics, beauty and hairdressing fair in Europe, which will be held in Bologna (Italy) from March 16 to 18, as reported this Thursday, March 9, in a statement by the Ministry of Production, Foreign Trade, Investments and Fishing.

Launching of Ecuador’s participation in the Cosmoprof cosmetics fair.

The Ecuadorian offer for the cosmetics industry will be based on natural products, which grow in the territory, such as organic cocoa, sacha inchi and quinoa, among others, and which are the basis for creating fragrances, soaps, products for the hair, face and body creams.

This was announced in a ceremony held this Thursday, in the port city of Guayaquil, by the Vice Minister of Export and Investment Promotion, Ana María Gallardo, and the executive director of Procosméticos (Ecuadorian Association of Cosmetic Product Companies, Domestic Hygiene and Absorbents), María Fernanda León.

Ecuadorian products will be present on this international platform with the support of the ministry; the state agency Proecuador, dedicated to promoting Ecuadorian exports; the Binational Ecuadorian-Italian Chamber of Commerce, and Procosméticos.

In its last edition, Cosmoprof received more than 220,000 visitors, which for the Ecuadorian authorities is an “ideal showcase” to show current trends and create new strategic alliances.