The approval of the Organic Law for Public Finance Balance worries business owners and managers selling cigarettes, alcoholic beverages and sugary to rising commodity prices and the impact this will have on sales.
The reform proposes a hike in the Special Consumption Tax on (ICE) paid those products. For beer this doubles and soft drinks directly increases $ 0.25 per liter.
In stores, soft drinks are the main non-alcoholic beverage is available to customers (97%), followed by moisturizing (87%). They are the results of a survey conducted by research firm Millward Brown a hundred shopkeepers of Quito and Guayaquil on 23 and 24 March and released by the National Association of Manufacturers of Food and Beverage. This study shows that 61% of traders believes that the increase in sugar-sweetened beverages affect “a lot” and “lot” in sales.