‘Guayaquil is my destiny’, the tourism project led by Gloria Gallardo Zavala, Department Director, was presented yesterday to the public who met at the pier Simón Bolívar, in a ceremony presided by Mayor Jaime Nebot, and attended by people from the tourism sector, among others.
“There is no bigger honor for a citizen to serve to the land where you were born,” said Gloria Gallardo during her speech. She also was one of the authors of the lyrics of the song that bears the name of the campaign, and that she composed with the musician Luis Padilla.
In addition to the song, Guayaquil is my destiny, during the launch of the civic tourism campaign, a TV spot presented the city as a destination for visitors and the official logo, represented by the lighthouse wrapped in the blue- and -white flag of the city.
This campaign is the consolidation of a comprehensive work being done for many years, since a time when people only came to the city to study and do business and now it receives almost 1.2 million visitors annually, many of them for touristic reasons. And that is business, which generates money and employment and improve the quality of life of the people of Guayaquil, said the Mayor.
The lighthouse, which is located at the top of the cerro Santa Ana, was the symbol chosen for this campaign, because it represents the light. This will be placed in each of the tourist sites of the city, as well as hotels, restaurants and other places that welcome the domestic and foreign tourists.
Poet and first Guayaquil Mayor, José Joaquín de Olmedo, was chosen as the campaign’s main character, therefore during the presentation an actor who personified Olmedo, shook hands with Mayor Jaime Nebot, as a sign of alliance between the history of the city with its present. Olmedo is also the central character of the television commercial that promotes the city.