After the scandal of apparent plagiarism of a logo, the Ecuadorian Institute of Intellectual Property (IEPI) appointed an evaluation committee to select the new logo for the institution, however, the recent and new proposals submitted, last Friday, by the Maxtimsa agency were not accepted.
Committee members include, Andres Ycaza, director of IEPI, along with designers Pamela Villavicencio, Pablo Iturralde, Luis Vallejo, Petter Mussfeld and Romulo Moya, decided that the proposals did not meet institutional aspirations.
Now IEPI along with Maxtimsa agreed to appoint an independent graphic designer to make the new logo. Additionally, all fees and stationery expenses will be covered by the company that holds the contract to create the new image for the institution, which shall include a corporate identity manual, signage and multimedia product backup, this was confirmed by Fernando Rosero Rohde, Maxtimsa legal representative.
“Our proposals were not accepted, but we agreed to appoint creative outside of our company who began working yesterday. The name corresponds to IEPI reveal, as well as the time frame to deliver the new logo,” said Rosero.