The eccentric singer Lady Gaga was criticized after attempting to promote her new video “Applause” through her Twitter account, considered as a cheat and fraudulent mechanism.
The singer, who faces a terrible defeat after the first single from her latest album “Artpop” not even approached the record of her previous CD “Born This Way”, invited her million followers on Twitter to see her new video clicking on a link that directs them to a Youtube playlist which repeats the same video 150 times.
Bill Werde, editorial director of Billboard reported the incident and said that this attempt to inflate the number of visits was achieved by creating fake profiles that do not belong to any real person, ie mass created by a machine.
Gaga repeats this same action after checking the quality of her followers on Twitter, and find that 70% of them were inactive or were false.
The social network removed 156 million viewings of her official channel under the excuse that only the reproductions that counted were from posted videos