Latin America has a digital advertising challenge

Latin America will only be able to overcome the years of “delay” that drags in the field of digital advertising if it engages in the development of new tools, said Alexandre Hohagen, former vice president of Facebook and Google for the region, in an interview with Efe.

For the Brazilian, currently CEO of Nobox, a marketing consultant based in Miami, “Latin America is one of the most promising regions” for its ability to adopt products that have already gone through the traditional path of development.

Source: http://expreso.ec/economia/latinoamerica-tiene-un-reto-en-publicidad-digital-NB298492