Cyberday , the digital event that annually seeks to stimulate electronic commerce in the country, advances its activation amid the emergency caused by the coronavirus. By May 1 and 2 , more than 30 businesses will sell their products online.
The initiative, coordinated by the Ecuadorian Chamber of Electronic Commerce (CECE) , will allow thousands of people to access products with special value for 48 hours, through www.cyberday.ec. The platform will be enabled from 00:00 on Friday until 23:59 on Saturday, with various categories such as appliances, supermarkets, entertainment, food, home, decoration, technology, among others.
The delivery of the goods acquired will be made from May 4 with the appropriate sanitary safeguards and biosafety protocols determined by the COE (Committee of Emergency Operations).
Participating brands will accept various forms of secure payment such as credit card, debit, cash on delivery, deposits / transfers. They will also have guarantees on their products and clear return policies.
Leonardo Ottati, President of the CECE , mentions that in the country, electronic commerce has been growing and maturing steadily in recent years, but that it has grown exponentially since the beginning of the quarantine “because many offline customers migrated to online” .
This scenario, adds Ottati, has prompted them to promote new electronic payment participation channels, as an alternative method to the circulation of cash that can limit contact points and possible transmission vectors of COVID.
With the quarantine, the arrival of a new buyer profile is taking place, says the leader. “Many adult people who did not use this modality before are now forced and the response is quite good,” he says.