The LabTecno Social organization counted 52 indigenous influencers in Latin America, and in the Top 10 in the region there is an Ecuadorian.
Three of the most sought-after indigenous influencers from Ecuador: Nancy Risol, Meliza Yumisaca and ‘Aushkito’.
The most sought-after influencers on social networks are not only mestizo, but there are also indigenous people. For example, there is the Ecuadorian Nancy Risol, who already has more than two million followers on her YouTube channel.
One of Risol ‘s most famous videos has more than 4.5 million views and was even recognized by Google. She is part of a list of 52 influencers of indigenous nationalities, who break records for visits, comments and likes on the networks.
The list was prepared by the LabTecno Social organization, which rescues the work of these content creators belonging to minority and excluded groups, despite their cultural richness.
Among the 52 influencers from all over Latin America, there are nine Ecuadorians with accounts on TikTok, YouTube and Instagram. Risol is the most influential due to the amount of audience it reaches and its content.
But there are others who follow in his footsteps like Meliza Yumisaca, who already has a million followers on TikTok.
There is also the boy from Saraguro Taiwan Leonardo Tene, better known as ‘Ashukito’, who maintains a comedy channel in Spanish and Quichua on YouTube.
The Top 10 in the region
In addition to Risol or Yumisaca, there are 10 other characters that maintain a very powerful influence from Mexico to Chile. 50% of them broadcast in Spanish and in their native language.
According to the report, almost 33.3% of indigenous influencers post content related to their daily lives, but with funny videos.
There is another 25% that is dedicated to activism, as is the case with the Mexican actress Yalitza Aparicio, one of the protagonists of the film Roma.
An interesting fact from the report is that 75% of indigenous influencers are women.
Many of these influencers recognize that networks like TikTok have allowed them to express the traditions of parents and grandparents to the world.
For and against
According to LabTecno Social, in the last year figures from the indigenous world have appeared who have not been exempt from controversy in networks.
“Some analysts celebrate the appearance of these figures and see the phenomenon as a natural exercise of individual rights, such as freedom of expression, in multicultural societies,” says the organization’s report.
But there are also others who criticize the phenomenon and point out that these influencers are commodifying culture.
This ‘sale’ of indigenous traditions would be supported by “consumers of the exotic and is fostered by the business model of digital platforms.”
