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Public Media promotes local tourism with Light Travel
Posted On 15 Apr 2019
Ecuadornews:
A look full of curiosity, but with extensive information on tourism options in the country with an inclusive approach. That’s the segment Viaja Ligero (Light Travel) Ecuador, from the Public Media, which opens today in all its audiovisual platforms.
The objective is to present a project for the current audience, in a “fresh language about local tourism sites, which include facilities for people with disabilities, or who can go with pets”. This was explained by Víctor Vergara, web editor of Medios Digitales and project coordinator.
#TelediarioEC | Conoce la nueva propuesta de los Medios Digitales de @PublicosEC en la que podrás explorar lugares turísticos no convencionales. ¡Acompáñanos y #ViajaLigero 🧳!▼ pic.twitter.com/3XC12vtYbk
— Telediario (@TelediarioEC) 12 de abril de 2019
For example, its offer includes the community of Yungilla, north-west of Quito, in the parish of Calacalí. “In this way, tourists can get to know other community sites.” The portal also provides information on alternative options in cities as “The Craft Beer Route” in Quito, or the “Spirit Avenger” route, for moviegoers. “We created this last one as an option for fans of movies and comics to know where to buy costumes or themed cafes”.
Vergara explained that the format also includes gastronomic data. He also announced that on each holiday, Viaja Ligero (Light Travel) will allocate a section focused on providing information on tourism activities in those days.
“From Quito, Guayaquil, Cuenca, and other cities, now that Holy Week is coming, the tourist will have the best information so he knows where to go,” he announced. In the case of Guayaquil, the program offers a note on the Historical Park, but highlighting its adaptations for people with disabilities. Viaja Ligero (Light Travel) is a virtual consultation tool for local and international tourists. And the portal is also interactive, because the user can leave comments or rate the videos of the sites of interest. “It will be updated according to the needs of the visitor; for now we have focused on Pichincha and Guayas, then the rest of the country, “said Vergara. (I)
Source: https://www.eltelegrafo.com.ec/noticias/cultura/10/medios-publicos-promueve-viaja-ligero
