Some 80,000 people came to the events that start the Yamor festival
Ecuadornews:

In Imbabura the festivities began with the celebration of the 66 years of Yamor. The music, dance, hullabaloo and traditions were taken on Friday night the proclamation of Otavalo.
For five hours, more than a hundred comparsas from all over Ecuador toured the main streets of the city.
To the rhythm of drums, flutes and with applause in each corner, the dancers encouraged the audience to shout: Long live Otavalo!
The Yamor is a historical-cultural celebration that unites chicha of pre-Inca origin and religious faith. The people of the communities join to thank the Pacha Mama for the harvest and the religious feast dedicated to the Virgin Mary of Monserrat.
“I estimate that at least 80,000 people have visited us this weekend in the land of dawn. They have come to enjoy the happiest party in the friendliest city, “said Mayor Gustavo Pareja.
José Pichamba, an Otavaleño teacher, explained that this millenary celebration is in gratitude to the Pacha Mama (Mother Earth) for the harvest of the seven kinds of corn with which the chicha del Yamor is prepared, considered a drink of the gods.
“In addition, these “zapateadas” (dacnces) fill us with energy for the new sowing of corn that we have already started in the next few days,” said Pichamba.
On Saturday night, however, the choice of the queen of the Yamor was made. Dalila Soto Cárdenas won the title as the new sovereign of the period 2018-2019.
She was chosen from a group of six candidates who competed in a cheerful evening.
They made their presentation in a typical costume with a choreography and evening dress.
It was a night full of music, talent and excitement that showed the family and friends of each of the candidates of the contest.
This party continues until September 9, with traditional festivities in each neighborhood and sporting events such as the 4×4 competition and the traditional swimming trip to the San Pablo lagoon, which generates interest from locals and visitors every year.
Also, there will be different festivals. The most outstanding is that of Las Marías, in which national and international artists participate. (I)