The way to ‘market’ the country

image: Expreso

The government and employers met again to learn about the new vision of the model of production and investment attraction of the country. After a meeting of nearly three hours, the optimism of the parties was evident.

The new Coordinator Minister of Production, Vinicio Alvarado, organized the event.

Alvarado showed figures, goals, actions and even a promotional video that will be released in the coming weeks to the attendees, including all the ministers of the sector and Vice President Jorge Glas. As well as his campaign ‘All You Need is Ecuador.’ Alvarado hopes that the Republic of Opportunities is exhibited in several countries.

For him, “The image of Ecuador should be better marketed.” That is, part of the strategy of the former Secretary of Public Administration is to show the country as a land of opportunities for private capital.

How can this proposal be achieved? The first concrete sign is the creation of an area in the Coordinating Ministry for the attraction and attention to investors. According to German Zambrano, head of department, the Government will assist businessmen and will help to manage transactions with other entities. It will also manage investment contracts and will support the granting of loans from multilateral agencies.

Translated into English by Pierina Abad
Source: http://expreso.ec/expreso/plantillas/nota.aspx?idart=8699029&idcat=38269&tipo=2