Supermarkets specialized in meat profit from theeconomic contraction of the country. Since they know that families do not giveup Christmas and New Year’s Eve dinners, even if they do not have the money intheir pockets, they offer plans to pay by December.
This year the option was opened since August, insome places the initial payment is 10% of the total bill; in others, theinitial fee is $ 4.99.
The trend is increasing. Bertín Guerrero, Headof Marketing at La Española, told Diario EXPRESO that this year the corporatereserves grew by 20%. While Juan José Hidalgo, commercial manager Del Portal,indicated that in the case of them rose 15%, but here include the plansacquired by the companies and in a personal capacity.
Other places offer to pay for two dinners. Forexample, Fernandez offers a combo of a turkey and a pig’s leg.
Around the PPG (Pedro Pablo Gómez Street) isalso El Rancho, here you can separate the turkey, the pork leg and theChristmas basket and make biweekly payments. Its administrator, Janeth Lema,stressed that the price of last year remains and this benefits the endcustomer.
The strategy of paying in advance also has thepoultry that sell the birds on foot, here the animal is slaughtered at the timeof purchase. For example, in the poultry Jimmy you can reserve ducks orturkeys. The owner of this store, Orlando Decimavilla, said he estimates thatthe sale of turkeys standing this year in his business has to increase by 15%.
He added that the sale of chicken is alsoimportant in December, because many like to include this protein in thefilling.
Thus the strategy allows a win, win forentrepreneurs and the final client; the first ones increase their sales and thesecond ones enjoy December without accumulating the expenses only for thatmonth and avoid starting the new year with debts. In addition, the advantagefor the final customer of paying in advance is that interest is saved. (I)