Wines of Ecuador try to win space in Europe
Spain is not the country with the most per capita wine consumption in the world but more than 22 million people in the European nation declare themselves to be consumers of this drink. The figure, which corresponds to a study prepared by the Nielsen firm and the Spanish Wine Market Observatory, serves to justify the interest that a company like Dos Hemisferios can have in introducing “the best wines of Ecuador” into this market, how they call themselves
Intervinsa Import Export S.L. is the company responsible for importing it for more than six months. César Sainz, its manager, assures that the acceptance by the public has been “positive”. At present, it is possible to find in Europe its red wines (Travesía, Paradoja, Bruma and Del Morro) and its white wines (Travesía Sauvignon Blanc and Enigma), from the vineyard located in San Miguel del Morro (Playas, Guayas).
The marketer has managed to include them in the letter of two of the restaurants of Gerardo Oter (Teitu and El Telégrafo), a family group that has 25 locations in the exclusive neighborhoods of Madrid. You can also try it in Íkaro, restaurant with Michelin star of the Carolina Sánchez basin and your partner, the Spanish, Iñaki Murúa.
“We are interested that wines can also be served in Ecuadorian restaurants. That is why we are working hand in hand with the Association of Ecuadorian Catering Businessmen in Spain, “he says.
With Intervinsa, Zhumir returned to the supermarkets in 2016. The national brandy was sold in 154 establishments of the Carrefour supermarket chain. Finally, the sales volume did not reach the expected levels and the import was suspended.
Sainz acknowledges that the “work to position wines in the European market is not an easy task. In Spain you can buy bottles for 5 and 10 euros. “The wines of Dos Hemisferios are commercialized at 29 euros. They are not only in Spain; they have also arrived in Germany, Switzerland and Denmark. (I)