Four out of ten Ecuadorians who buy over the Internet are between 26 and 33 years old; 60% have university studies, most have a medium socioeconomic level and women are the majority when buying. This is ratified by the Antecedents and Situation of e-commerce in Ecuador study, conducted by the Espíritu Santo University (UEES) and led by the Ecuadorian Chamber of Electronic Commerce. The research, conducted between August and September of this year with a sample of 1 284 people, was presented this week. The study also shows that 35% of Ecuadorians purchase products or services online on a regular basis.
For Marcos Pueyrredón, president of the eCommerce Institute, Ecuador’s challenge is the professionalization of the offer, related to purchase volumes and transactions of electronic commerce. He explains that in 2016, digital purchases generated USD 900 million in Ecuador and this year the figure will grow by 50%. (I)