40% of its products in returnable containers, the next challenge of Arca

Ecuadornews:

Alexandra Chamba Morales, Manager of Public Affairs and Communications of Arca Continental Ecuador, has a degree in Law with extensive academic training in Ecuador and Belgium. He has a specialization in Energy and Environmental Law from the University of Leuven in Belgium, as well as in Leadership Techniques, Project Management, Corporate Social Responsibility, Corporate Governance and Senior Management of the IDE. She is the director of national and international business associations. By 2050 in the seas and oceans there will be more plastics than fish. This was revealed by the study presented by the Ellen MacArthur Foundation at the meeting of the World Economic Forum held in Davos (Switzerland), in 2016. This situation keeps the world attentive and ideas and initiatives to counteract the effects of pollution are emerging more and more. plastic in the oceans and seas. This year, at the same meeting, at least 40 multinationals such as Unilever, Carrefour, Coca-Cola, among others, supported the initiative "The new economy of plastic", which seeks the reuse and recycling of 70% of plastic containers to world level, five times more than the currently estimated percentage. And although the signature was only made this year, companies like Coca Cola already apply strategies to reduce the environmental footprint. Alexandra Chamba, manager of public affairs and communications at Arca Continental, the second largest bottler of The Coca-Cola Company in Latin America and one of the most important in the world, says that since they started operations in 2010, she has expanded her presence and worked to consolidate trust relationships with its entire value chain, that is, between partners, suppliers and customers at regional level. Within its principles is to contribute with actions to generate shared value and promote the overall well-being of its employees, society and environment, in a framework of full compliance with the best practices of ethics and Corporate Governance, thus contributing to the Sustainable Development Goals (ODS) of the UN. (I)

Source: https://www.eltelegrafo.com.ec/noticias/economia/4/envasesretornables-arca-cocacola