Alvaro Noboa Introduces Robert F. Kennedy, Jr.

Guayaquil’s weather is changing as you read this. In fact, the first rain of the Season has finally happened in the city, and it is not new to anyone that the weather keeps on changing fastly all around the globe. That’s why the initiative of Atty. Alvaro Noboa of introducing Robert F. Kennedy, Jr. a humanitarian and environmental activist to give a speech on Guayaquil is a very remarkable one.

On Friday 12th, at the headquarters of Industrial Molinera, one of the multiple companies Ab. Alvaro Noboa leads, several outstanding personalities were present to hear the disertation by Mr. Kennedy. In a very informative and moving speech, Atty. Alvaro Noboa introduced Robert F. Kennedy and welcomed the people who attended the event.

“In 40 years exactly, there is going to be an increase of 30% in the number of the population that exists today”, Atty. Noboa began the speech with the shocking number. “The bad news is the resources are limited and the possible changes in the Weather are going to limit the capacity those 9 million people are going to demand”.

Atty. Noboa then reflected on the different aspects of Vision 2050, a worldwide initiative promoted by the WBCSD, an organization of 29 companies all over the world focused on the changes that the Government, the Industries and the people have to accomplish in order to obtain sustainability until 2050.

“The questions we have got to ask ourselves are: What is a sustainable world like? How can we accomplish that kind of world? What is the role of companies in order to reach that objective faster?” Ask himself Atty. Noboa. Then, he proceeded to expose the different resolutions the WBCSD had concluded. Companies have to “incorporate the cost of externalities, such as carbon, ecosystem services and water” he added. “We need to stop deforestation and improve the performance of forests that men work on.” Atty. Noboa reflected. “If we cut a tree we definitely have to plant new ones. Also, it is imperative we reduce to 50% the global carbon emissions; we have to be four times more efficient on the use of resources and ten times on the use of tools”, he added.

Finally, Atty. Álvaro Noboa gave a very insightful reflection on how the companies can do things differently to help the environment. “If we continue to work the way we do, we are not going to reach sustainability. In order to survive, companies will have to do what they know best: to adapt, to innovate, to cooperate and always work for the sake of the environment” he concluded.